As the saying goes, we spend money we don’t have, to buy things we don’t need, to impress people we don’t like. All in an attempt to keep up with the figurative Joneses. Well, they were figurative, anyway. Inspired by the recent recession, first time writer, director, and producer Derrick Borte has brought the catchphrase family to life, making them the next-door neighbors that everyone envies and admires. by Casey Broadwater
Stealth Marketing, also known as undercover marketing, is an aspect of marketing in which an audience is not aware that they are being marketed to. It is marketing incognito. To use a parallel, if the marketing industry were for example, the military, the stealth marketers would be the covert ops, secret agents, spies, and ninjas. Stealth marketing tactics are meant to market to one’s subconscious. The objective would be to make someone feel that they need or want something, without actually going out and saying buy this, our product is great, or check this out. Stealth marketing uses intricacies and subtleties to lightly hammer a message into your mind.