Director Ice Cube explores the unlikely marriage between the NFL’s rebel franchise, the Raiders, and America’s glamour city, Los Angeles.
In 1982, Raiders owner Al Davis beat the NFL in court and moved his team from Oakland to Los Angeles. With a squad as colorful as its owner, the Raiders captivated a large number of black and Hispanic fans in L.A. at a time when gang warfare, immigration and the real estate boom were rapidly changing the city.
The L.A. Raiders morphed into a worldwide brand as the team’s colors, swagger and anti-establishment ethos became linked with the hip-hop scene that was permeating South Central Los Angeles. Rapper-turned-filmmaker Ice Cube was not only witness to this revolution, he was also a part of it. As a member of the notorious rap group N.W.A., Ice Cube helped make the silver and black culturally significant to a new generation and demographic.